Giba Gorge Rebranding

Introduction

This university brief asked us to rebrand a place or destination according to their story. I chose Giba Gorge, a vibrant destination with a rich and compelling story. Our mission was to capture the essence of this unique location and translate it into a fresh, engaging brand identity. By delving into the history and character of Giba Gorge, we developed a brand that reflects its natural beauty, adventurous spirit, and community appeal. This rebranding project allowed us to creatively explore and highlight what makes Giba Gorge special, crafting a visual narrative that invites everyone to discover and experience all it has to offer. We want Giba to gain more traction and build their target audience again. May people resonate with Giba on a nostalgic level, however, wish it had evolved and grown, or matured, with its target audience.

Giba Gorge Rebranding is a way for Giba to embrace the dirt in a mature way that still keeps the idea of Giba Gorge alive!

Come dive into the mud with us as we embark on their new journey into the woods, up the mountains and to the look out point at the white fire house! We love Giba Gorge as much as you do and we hope to see you there more often!