Terbodore Illustrative Poster Campaign
Introduction
Terbodore takes pride in producing the finest green coffee beans and combines skill and patience in sifting and roasting their beans to produce coffee they are proud to put their name on. Terbodore has however found that traditional advertising methods are not getting their products sold to their intended target market and has requested that 2 conceptual illustration posters be made that can be found across 2 contact points, so that they might sell more of their products. Welcome to the Terbodore Posters that will not only bring people to Terbodore, but to each other.
Message
To create an aesthetically pleasing illustrative campaign, that goes with Terbodore’s idea of mixing good food with good design, that will get people to buy more of Terbodore’s instore products and will create a memorable impact on gen z and young millennial coffee lovers.
Concept
Coffee is a man’s best friend.
These Terbodore Posters are meant to be a piece that should be proudly displayed. They will also be sold to raise funds for the brand after the flooding happened in Cape Town, their main production branch. This will allows people to hang it up in their rooms, colour it in, and more, while being reminded of their favourite coffee brand. Let Terbodore bring you closer to your friends as you share a cup together!